Our Sites - Deconstruct Digital Media

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Our Sites

Every single day, tens of thousands of Australian Mums and Women log onto at least one of our publications! Our largest audience following is Mums aged 25-44 with kids ranging from newborns to teens.

Mums Lounge

Mum’s Lounge is the leading site for mums! With a reach of over 1 million Australian women our social media and content team make sure that in the precious times our mums find time for themselves we have the articles and topics they want to hear about.

Privately owned & managed publisher of leading Australian online parenting sites.

+1.2 mill Unique total audience per month

+2 mil Average total reach per week

+94.5% Female total audience

Advertise with Mums Lounge

Mums Lounge Key Stats

Facebook

+1.1M

Weekly Facebook Reach per week

+124k

Average Facebook Engagement per week

+280, 000 Followers

Instagram

90%

of our audience is female

75%

of the audience is Australian

+11, 000 Followers

Website

+270k

Unique page views
per month

+170k

Unique web audience/month

+30,000 eNews
Subscribers

1.2M

Monthly Views

+12, 500 Followers

Video

+962k

will watch for over 3 seconds

+228k

Facebook users will watch over 30 seconds

+120k

will rewatch the video

+125, 000 clicks to play our videos

Rocky Road
How good does this look? *raids the pantry in search of chocolate* Get the recipe here: http://bit.ly/34dqrId
Posted by Mums Lounge on Tuesday, October 15, 2019

5 Most Annoying People on Swap & Sell Pages
This is hilarious! 🤣 If you've ever sold something on a social media selling site, you'll have encountered at least one of these people!!! 🤣 Are we right? To sell without the hassle head to eBay ---> https://ebay.to/3aXl6t9 Happy selling!
Posted by Mums Lounge on Monday, September 7, 2020

Mums Lounge Packages

Editorial & Review Packages

Editor Product Review

Product reviews are the modern, more effective answer to word-of-mouth. When delivered by a credible source, like Mum’s Lounge, these reviews easily cut through your target market’s objections, instilling trust and encouraging purchases because someone they trust likes it and recommends it. A competition to drive further engagement can be integrated for extra cost.

Includes:

Mums Lounge editor-written review with links and details of where to buy, call to action and links to your sites
2x eNews Hot Spots
2x Facebook Shout Outs

Group Product Review

A selection of women or mums from our audience (that meet your target market profile) road-test your product and share their thoughts testimonial style. This is Word-of-Mouth advertising at its best. It’s powerful and has more impact on a consumer’s purchase decision than both brand and price! A competition to drive further engagement can be integrated for extra cost.

Includes:

Mums Lounge Review with up to 10 reviews, call to action and links to your sites
1x Solus eDM sent to eNews subscribers
2x eNews Hot Spots
2x Facebook Shout Outs

All costs are ex GST. Product for review and distribution is client responsibility Competition prize and distribution is client responsibility

Video Packages

Owlet Cam
Unlike most baby cameras, the new Owlet Cam sends the video to your Smartphone and so gives you the ability to hear, talk to, and see your baby (or toddler) from anywhere! You can read our full member review here ---> http://bit.ly/2ZEw9ny
Posted by Mums Lounge on Friday, August 23, 2019

Product Review Video

A member(s) of the Mums Lounge team demonstrates and talks about your product, why they like and recommend it, and delivers key brand messages. Video is THE way women want to learn about products for themselves and their families. Optional inclusion can be an extra short video for social promotion, driving people to click through to the full video, and/or a competition to drive further engagement.

Includes:

Filming, production and publishing of 1 Video on Mum’s Lounge
Mums Lounge Editorial with Video embedded
2x eNews Hot Spots
2x Facebook Shout Outs
Facebook and/or Outbrain amplification

The Trending Toys This Christmas
Still looking for a gift for your nieces and nephews? Maybe (like us) you haven't had a chance to do your Christmas shopping for your own children yet. The great news is, there is still plenty of time to do your shopping online from your favourite Aussie retailers,and have everything delivered to your door! So you can avoid the busy shopping malls and the crowded car parks altogether if you want to! Check out the full list of trending toys this year here ----> http://bit.ly/2DvTYBk
Posted by Mums Lounge on Tuesday, November 26, 2019

Kids Lounge Video

It’s hard not to love the enthusiasm and excitement that our Kids Lounge team radiate in every video, whether it’s the trialling new toys, or a brand new recipe!

Kids love to watch other kids trying out products that they end up wanting for themselves, and Mums want to get a sense of how their own kids would engage so the Kids Lounge team give them the perfect insight whilst also incorporating key brand messages. A competition to drive further engagement can be included.

Includes:

Filming, production and publishing of 1 Kids Lounge Video on Mum’s Lounge
Mums Lounge Editorial with Kids Lounge video embedded
2x eNews Hot Spots
2x Facebook Shout Outs
Facebook and/or Outbrain amplification

All costs are ex GST. Product for review and distribution is client responsibility Competition prize and distribution is client responsibility

Email Marketing Packages

eNews Hot Spot Package

Get in front of the women of Australia with Mums Lounge’s weekly eNewsletter!

Your message will feature with trending articles and news that our audience want to read.

Includes:

1x eNews Hot Spot in our Sales/Product of the Week section with image, 50 word sell and link to your site
1x Facebook Shout Out with image, 50 word sell and link to your site

Solus eDM Package

Solus’ are special sends when we have special news to share.

The focus will be purely all about your brand message with an image, up to 400 word copy and URL links to your website or chosen destination.

Includes:

Solus eDM sent to Mums Lounge subscribers
2x Facebook Shout Outs • Facebook amplification

All costs are ex GST. Product for review and distribution is client responsibility Competition prize and distribution is client responsibility

Social Media Packages

Facebook Shout Out Package

Mums Lounge Facebook page is the perfect platform for you to tell our audience about your brand, your key messages, and why they should purchase your product or service. We want our audience to engage and react to your content and we are here to help you decide the best possible way to show off your brand, whether it be product shots, GIF’s, memes, videos – just to name a few!

Includes:

4x Facebook Shout Outs with your chosen image, 50 word copy and URL link
Optional extra: Facebook amplification at tailored cost

Competition Package

Competitions create product awareness and drive brand recognition.

Present a high perceived value prize and choose an entry requirement that will create even more engagement with your brand.

Includes:

Mums Lounge Advertorial (supplied by client) with competition widget embedded
2x eNews Hot Spots
2x Facebook Shout Outs

All costs are ex GST. Product for review and distribution is client responsibility Competition prize and distribution is client responsibility

After Something Else?

We can tailor any of our packages to fit your brief and budget, and we also offer the below options for our campaign packages:

Native Articles

Let our writers create content about topics relevant to your brand and key objectives.

Survey

Looking for key intel for your brand? Survey our audience of Women and Mums for real, honest feedback.

Geo-Targeting

Target one specific state, city, or market with your key brand messages.

Advertise with Mums Lounge

Go Ask Mum

First time mums, pregnant women and planning families are the key demographic at Go Ask Mum. With a Q&A style Facebook community and website teaming with resource articles Go Ask Mum is a trusted source with parents.